A successful brand should surpass the “Trust Brand” and become a “Love Brand”, the brand “Lady gaga” reaches it. Lady Gaga is a talented musician and artist. She gives startling and memorable performances by her remarkable music, elaborate music productions, and incredible costumes. Her music, performance, and costumes all give the audiences new visual, hearing, and feeling impact. And this is also customers want to more fresh and innovation exposure. So, when the audiences see Lady gaga as her brand, it is a reflection of Lady gaga’s aspirations and of customers’ sense of personal relevance.
Secondly, Consumers help build the personality of the brand. According to the Forbes News, Lady Gaga become the most powerful people in the entertainment business by her 90 million dollars earnings and a mass of social media pushed. Gaga’s raise is not only due to the $90 million she earned, but also because of her strong media promotion. Lady Gaga is one of best and smartest digital media users in the celebrities. On the one hand, she and her team use various social media tools, including YouTube and other internet press to broadcast. On the other hand, Lady Gaga has achieved great successful in most of social media tools, 49 million Facebook fans and 21 million Twitter followers. She has the most followers of anyone on these two most popular social media.
Source from Twitter com
Source from Facebook.com
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