Marketing is Evertthig

I'm a marketing student study in UniofAdelaide, before i engage in marketing study, marketing always connect to the PPT, SWOT, Michael Eugene Porter, etc. There is not a clear market definition and structure in my mind. what is marketing? i dont think who can give a everlasting answer. Because the market is dynamic.  from wiki pedia, Marketing is defined as “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholder(http://en.wikipedia.org/wiki/Marketing)
So, we can see at least 3 steps in this process, creating value, communicating value and delivering value, futhermore, managing the relationship among customers, company and shareholders. Every social man be involved in markting, so, marketing is everything. 


The first time i heard about "Marketing is Evertthig" is from a article in "Harvard Business Review", written by Regis McKenna. MecKenna say that Technology is creating customer choice, and choice is altering the marketplace. Current marketing is different, gone are the days of the marketer as salesperson, gone as well is marketing that tries to trick the customer into buying whatever the company makes. 

McKenna also give the new  core values of marketing. Six principles are at the heart of the new marketing. like The first one , "Marketing is everything and everything is marketing," suggests that marketing is like quality. It is not a function but an all-pervasive way of doing business.

The second, "The goal of marketing is to own the market, not just to sell the product," is a remedy for companies that adopt a limiting "market-share mentality." When you own a market, you lead the market.

This is just a beginning, i will share more what i see, what i think, and what i target.